PUBLISHED IN
Mar 21, 2023 Category:
EMAIL MARKETING
Mar 21, 2023 Category:
EMAIL MARKETING
6 Effective Ways to Get Results with Email Marketing
Reading Time: 6 minutesMarketers are gearing up for another tough year in 2023 as the world economy continues to play on an uncertain note. It is prudent for businesses to revisit their budget allocation and cut down on marketing costs to remain profitable in this economy. That leads businesses to explore marketing channels that give a higher return on investment. And yes, you guessed it right, email marketing is the number one marketing channel that gives maximum return on investment.
However, email marketing is not the same as it was a few years ago. It needs to be explored to give the best results in the market scenario today. If you are unable to pack your emails with substantial matter, you will not be able to make a mark. Chances are users will not even open your emails and discard it without a second thought. So what should you do to gain more customers through email marketing? Here is a compilation of effective email marketing tips that you must take into account to create a successful email marketing campaign in 2023.
Table Of Content
#1 Personalization
Email marketing needs to be personalized if you want your messages to receive attention. However, addressing recipient by their names is just a part of the personalization. You need to take into account the gender, age, interests and preferences of your subscribers when creating the content of the emails as it would make them feel more valued. It has been observed that people read personalized emails and are therefore, are more likely to make a purchase from you.
You can make your emails personalized by sending recommendations for particular products your audience is interested in, offer discount coupons on birthdays, etc.
#2 Hyper-Segmentation
Personalized email marketing has led to hyper-segmentation. People receive more than 50 emails per day on an average. Therefore, your email has to be convincing enough right from the subject line for it to be opened and read. Customers prefer emails that are highly personalized according to their tastes and preferences.
Creating personalized emails without crossing boundaries of data privacy is a technical challenge that most email marketers face. The best way to do this is to use open data that the user shares with a company on his own. One way to manage personalized emails is to segment audiences according to the data that the user has provided. That helps to create customized messages which are then sent out as mass emails.
#3 Tracking Open Rates
Open rates were an important metrics to measure if an email sent was opened or not. With the rise of more stringent privacy policies, service providers are becoming extremely guarded about allowing bots activity for tracking metrics. Companies therefore have to go beyond tracking open rates to know the impact that their email marketing campaigns are creating.
Email marketers can use click-through rates, bounce rates, conversion rates, and unsubscribe rates to measure the effectiveness of their email marketing campaigns. Other factors to consider are the quality of the email content and the relevance of the messages to the recipients. A combination of different metrics will give a well-rounded analysis of your email marketing campaigns.
Know More: Role Of Data In Marketing
#4 Using Artificial Intelligence
Artificial Intelligence cannot replace humans but can definitely aid in creating personalized email experiences for customers. Artificial intelligence can be used to make your messages more customized by sourcing data of your audience. You can use tools run on artificial intelligence to create appealing subject lines to boost engagement while maintaining the consistency of your brand.
The use of artificial intelligence in email marketing helps in time and cost savings. Not only that, the artificial intelligence offers better hyper-segmentation and individual product recommendations. In addition, it can be used to take data-driven decisions on supporting email marketing trends.
Know More: AI In Content Marketing – Content Intelligence Or Artificial Content
#5 Interactive Elements
Simply delivering personalized emails is not enough. You need to have content that is compelling and interactive. Add interactive elements such as animated buttons, images, carousels, and videos that make your customers want to open your emails and buy from you. When you add interactive content the response rate increases along with user engagement.
You can use interactive content to introduce new products, show your products from different angles and sides when the image is clicked or swiped, or show several products in one single email, adding polls in your emails or even asking customers to rate your website.
Know More: 4 Most Trusted Tips To Improve Customer Retention
#6 Responsive Designs
People use their mobile devices to go online these days. Whether it is online shopping, searching for information or checking emails, people prefer to use their mobile phones more often than not. Therefore, your email message must be responsive in design which means that it should be displayed properly for different screen sizes. The biggest advantage of responsive email design is that longer content such as newsletters are displayed in a structured manner without any loss of information.
It is important that you go with responsive email design as most customers like to interact or connect using their mobile phones. You can make your email content responsive by using font styles that make emails readable on various devices, setting up styles for CTA buttons and by hiding certain email elements for specific screen sizes.
Conclusion
Email marketing today is majorly about creating personalized messages that are relevant to the customer. The focus of email marketing campaigns is to increase engagement and motivate users to take a specific action. And this needs to be achieved with the help of open data provided by users as privacy policies have become stricter. As a business, you need to be innovative at creating content, protect your user’s privacy data and chalk out campaigns that are sure to interest your audience and generate revenue.
