Everything About Digital Marketing

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Do you know that more than 3.8 million people make queries on search engines every minute? The number is huge, right?

According to a recent survey, the average daily consumption of digital content is six hours and 59 minutes. Undeniably, the entire world has become tech-savvy. This mass adoption of the internet is one of the major reasons why businesses began to explore new marketing tactics.

This is how digital marketing was born.

With a high number of online users, it’s imperative for every business to establish a strong and impactful online presence. Digital marketing is unarguably one of the top marketing techniques that can help you draw consumers to your business.


Table Of Content

History & Evolution of the Digital Marketing

History & Evolution of the Digital Marketing

Coined in the 90s, digital marketing has evolved at a high pace. Today, many businesses are using this amazing marketing technique to shine in the digital marketplace. After all, digital marketing is an incredible online marketing technique that helps you increase your brand awareness, boost your website traffic, and build your customer base.

Digital Marketing In 90s

The term digital marketing has become a crucial marketing technique for all businesses. Whether you own a start-up, a mid-sized agency, or an enterprise, digital marketing is important for all businesses. The popularity of personal computers has led to digital marketing. In the 90s, people started online shopping through personal computers.

A recent report says that approximately 16 to 70 million people have started using the internet between 1994 and1996. In fact, the first clickable banner ad had appeared in 1994. Apart from this, many new search engines and tools like Alexa, HotBot, and Look Smart were launched in the same year.

The year 1998 has its discrete significance. In this year, Google was launched and brought many effective online marketing techniques like search engine optimization. Black Hat Marketing activities like keyword stuffing, excessive tagging, and backlinks were also introduced during that time. During those days, businesses used to perform these techniques to ramp up their online marketing efforts and ace the competition. Certainly, those marketing techniques were very helpful to increase a website’s search engine ranking, boost website traffic, and elevate sales. But today, a lot of things have changed. Search engines have become much smarter. They can easily detect any foul plays, which lead to poor marketing results and even website bans.

Digital Marketing in The 2000s

The 2000s witnessed a major shift in consumer behaviors. Many consumers have started performing online research about a product before making any buying decisions. This major shift has forced many businesses to change their digital marketing strategy. Well, this hassle was solved with the launch of automation platforms. Initially, automation platforms were launched by companies like Marketo, Act, and Pardot. This launch has helped many marketers in running the multi-channel campaigns effectively. Apart from this, these tools were built to automate marketing activities and track their performance for a better understanding of consumers’ buying behavior. The 2000s also saw a boom in social media marketing. Many new social media networking sites were introduced to help businesses grow.

What Is The Latest Scenario Of Digital Marketing?

Today, more than 4.66 billion people use the internet. Digital marketing is not a trend or choice anymore. It has become a need of every business. From using social media marketing platforms for customer service to artificial intelligence in online marketing, multilingual SEO, and data-driven marketing, there are so many things in digital marketing now.

Certainly, the immensity of digital marketing may seem overwhelming and confusing, especially when you’re managing it on your own. Well, hiring a professional digital marketing company can solve all your dilemmas and help you succeed in this highly competitive marketplace.

What is Digital Marketing?

What is Digital Marketing

In simple terms, digital marketing or online marketing is a cost-effective marketing technique that allows you to reach your targeted audience and connect with your prospective customers with the help of electronic devices and the internet. Unlike other marketing approaches, digital marketing is an incredible way to promote your products and services through digital channels including websites, search engines, social media networking sites, mobile apps, email, and more. If performed strategically, digital marketing can help you make your business more visible and accessible to your targeted audience, which eventually leads to more sales. The best part about digital marketing is that it is a measurable technique, which means you can easily monitor and track your online marketing campaigns.  It drives better results for your business.

Today, consumers heavily depend on the internet for researching the products and services. According to a recent survey report, more than 88 percent of consumers’ research products online before making any buying decision. It’s no surprise that a majority of businesses and marketers are turning towards the digital marketplace and optimizing all the digital platforms to increase brand awareness and expand the customer base. Digital marketing can help you place your business at the forefront!

Digital marketing revolves around these 5Ds: Digital Devices, Digital Platforms, Digital Media, Digital Data, and Digital Technology.

1. Digital Devices

Undeniably, digitalization has transformed almost every aspect of our lives. Today, digital devices (smartphones, gaming devices, laptops, and televisions) are used in all aspects of our day-to-day lives. With the help of these devices, you can easily connect, engage, and interact with your targeted audience across the globe.

2. Digital Platforms

Digital marketing involves several digital platforms such as search engines, social media marketing platforms, and more. Search engines like Bing, Google, and Yahoo are the platforms where buyer’s journey begins.. People use search engines to find answers to their queries or to get information about something. Incorporating search engine optimization in your online marketing strategy can help you get your business found online. Itmakes your prospects more likely to land on your website and convert. Apart from this, social media marketing is one of the most effective ways to connect and engage with your potential customers. Honestly, there are so many social media marketing platforms out there. Some of the most popular social media marketing platforms are Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.

3. Digital Media

The 3rd D of digital marketing is “Digital Media”. This includes different paid, earned, and owned communication channels that help you reach your targeted audience and engage with them. This helps you bring a significant increase in potential customers and boost the ROI of your business. Well, there are many digital media communication channels that you can use. Some of them are emails, messages, and more.

4. Digital Data

Digital Data consists of the relevant and necessary information about your prospective customers. You can use the data to convert potential customers into paying ones. In fact, the data can also be utilized for analyzing the shopping patterns and preferences. Digital Data can be extracted via surveys, contact forms, apps, contests, and more. Information about your prospects can help you curate a result-driven digital marketing strategy for your business and help you outshine the competition in the digital marketplace.

5. Digital Technology

Digital marketing keeps on changing and opens up incredible opportunities every day. Techniques that may have worked wonderfully yesterday may not bring the same results today. Thus, it’s imperative to adopt the latest digital marketing trends. This will not only help you elevate your brand awareness, but also provide a considerable boost in your digital marketing efforts.

Digital Marketing vs Traditional Marketing: Which One Brings Better Results?

Digital Marketing vs Traditional Marketing

This is an age-old battle. Making the choice between traditional and innovative digital marketing technique is a challenging task for many business owners. Honestly, both traditional and digital marketing are incredible ways to capture the attention of your targeted audience.

But, which one of them brings better results? Which marketing technique is the best for businesses?

Well, there’s a lot to consider when it comes to choosing between digital and traditional marketing. Let’s take a closer look at the advantages and drawbacks of both marketing techniques. This will help you in understanding the difference between digital marketing and traditional marketing:

What is Traditional Marketing?

In simple terms, traditional marketing is a conventional form of marketing that helps you reach an audience offline. This marketing technique includes marketing channels like TV ads, billboards, signage, flyers, brochures, newspaper ads, print advertisements, radio ads, and more. Businesses investing in traditional marketing spend a great deal of time and money for creating successful marketing campaigns. For decades, traditional marketing was the only way to promote products and services. In fact, this marketing technique revolves around the four P’s of marketing – Product, Price, Place, and Promotion. Traditional marketing is also known as the marketing mix.

Let’s Dive Deeper into Four P’s Of Traditional Marketing:

Product: It’s what you sell. You must have complete information about your product. Having a better understanding of your offerings can help you craft a conversion-focused marketing strategy, which ultimately leads to more sales.

Price: As the term suggests, price refers to the cost of the product. In traditional marketing, it’s imperative to keep pricing strategies in your mind.

Promotion: It is the way you market your product and appeal your target market.

Place: The place is a traditional marketing platform where you promote your product and services. It is a platform where your prospects get to know about your offerings and your business. Placement of your offerings on the right platform can help you turn your prospects into customers.

Pros of Traditional Marketing

Great Exposure to Local Audience

Traditional marketing is an incredible way to reach a local audience and interact with them. As per today’s scenario, consumers depend on relationships. When it comes to making a buying decision, they prefer brands that are trustworthy and authentic. Traditional marketing techniques like newspaper ads, billboards, marketing collateral, and local TV commercials put your company in the mind of your local community and help you increase your business sales.

Promotional Materials in Traditional Marketing are Sustainable

Honestly, there is one snag in digital marketing. You need to publish a constant stream of promotional material to attract the attention of your prospective customers. Unlike digital marketing, traditional marketing methods are more sustainable and can leave a lasting impression on your audience. It’s like an investment but for a long time. You will get more results from the same flyers, brochures, and billboards. Hence, there is no need to create new material to promote your offerings.

Enable Face-To-Face Interactions

Traditional marketing enables face-to-face interactions. Clearly, human interaction is a powerful way of building strong relationships. It allows you to perceive thoughts and help you shape your upcoming marketing strategies. Face-to-face interaction connects you with your prospects on a personal level. Undoubtedly, it is one of the most effective approaches to marketing. You can meet your prospects directly, understands their pain points, and provide the best solution. Face-to-face interaction increases the chances of conversions.

Cons of Traditional Marketing

Less Engaging

In this tech-savvy world, people are busy browsing the internet on their phones, personal computers, and laptops. From shopping to paying bills, everything is possible on the internet. Certainly, it’s quite difficult to draw their attention towards traditional ads. On the contrary, digital ads are more engaging and can provide you with better results.

More Expensive

Let’s face it! The moment you think about how expensive traditional marketing is, you start thinking about whether it’s even worth the investment or not.Traditional marketing is quite expensive. Magazine, television, newspaper, and radio ads can cost a lot of money, which can shake your marketing budget.

Difficult to Measure ROI

Measuring the results of traditional marketing is very hard. Imagine that you have spent thousands of dollars on a radio or TV ad, but you don’t have any way to track results. You have no idea who is watching you or have shown interest in your advertisement. Certainly, you can run a survey to get data, but that may never be correct or complete.

How Digital Marketing Can Drive Better Results Than Traditional Marketing?

How Digital Marketing Can Drive Better Results Than Traditional Marketing

The advent of the internet has completely changed the way of marketing. A majority of businesses are shifting from traditional marketing to digital marketing.

Digital marketing is one of the best online marketing techniques that can help you increase your brand awareness, improve website traffic, and broaden your customer base.

Do you know that more than 7.7 billion people worldwide use the internet to search and shop? Certainly, digital marketing has now become crucial for all businesses. It allows you to reach, engage, and interact with your target audience. Incorporating digital marketing in your business strategy is essential to ensure fruitful results.

What are the Benefits of Digital Marketing over Traditional Marketing?

Allows You Reach Your Targeted Audience Effortlessly

In traditional marketing, you can reach a specific group of people. Some may show interest in your offerings, and some may not. The best part is that there is no such barrier in digital marketing. If performed strategically, digital marketing allows you to reach your targeted audience scattered across the world. You can promote your products or services anywhere across the world. In simple terms, with digital marketing, you can reach zillions of people quickly.

Less Investment More Results

Digital marketing costs very little as compared to traditional marketing. In fact, some of the digital marketing techniques, like social media marketing, search engine optimization, and content marketing are free. You don’t need to invest a single penny to promote your products and services. However, you need to stay consistent with your efforts to get results from such marketing techniques.

Easy To Measure

Unlike traditional marketing, where you have to wait for days to assess the veracity of a marketing campaign, with online marketing, you can evaluate the success of your digital marketing campaigns immediately. You can easily measure bounce rate, inbound traffic, audience interest, and conversion rate in real-time. Clearly, you can measure the success of every single effort in digital marketing.

Why Digital Marketing Really Matters for Businesses?

Why Digital Marketing Really Matters for Businesses

Whether you are an entrepreneur or have been in business for decades, one of the most challenging tasks is to create a marketing plan that can take your business in front of your target audience. After all, a marketing plan holds the key to attracting new customers and increasing sales. In this fast-paced, digital world, no matter how efficient your products and services are and how much you are investing in your marketing efforts, everything will go in vain if you cannot reach the right people at the right time.

Times have changed, and even the way businesses market their offerings also has shifted!

Do you know that more than 4.66 billion people use the internet across the world?

Let’s face the fact that we all live in a world where people rely on the internet to grab information, shopping, find their favorite restaurants, and more.

The entire world is browsing the internet these days, and that’s why digital marketing is really important for every business, no matter how big or small. In simple terms, being active in the digital space has now become more important than ever.

Well, establishing an authoritative online presence is the need of every business today. In fact, digital marketing has become the norm for all businesses. If you want to grow your business, then getting your hands on digital marketing is an ideal move!

Digital marketing is the most effective online marketing technique that can help you reach your targeted audience, increase interaction rate, and grow your customer base. It brings many opportunities and growth for all businesses.

Do you know that 60 percent of the world’s population uses the internet daily? Apparently, we all live in a digital world. Just look around you, how many smart electronic devices can you see! In fact, you are reading this article on your computer, laptop, tablet, or smartphone. If you want to thrive your business in this highly competitive digital era, then you should embrace digital marketing.

Latest Digital Marketing Success Stats That You Need To Know!

Latest Digital Marketing Success Stats That You Need To Know!

86% of businesses increased brand awareness by using one or more digital marketing channels.

84% of consumers watch videos before making any buying decision.

80% of B2B companies rely on content marketing for lead generation.

78% of marketers say that video marketing helped them increase sales.

76% of businesses see a positive ROI with digital marketing efforts.

75% of businesses said that digital marketing has increased their company’s credibility.

72% of online marketing professionals said that SEO brings excellent ROI.

59% of B2B marketing professionals revealed that email marketing is an effective way to generate revenue.

What Are The Different Types Of Digital Marketing?

What Are The Different Types Of Digital Marketing

Search Engine Optimization

Search engine optimization or SEO is one of the most effective online marketing techniques that can help you improve your website’s visibility on search engines. In simple terms, SEO makes your website more discoverable which leads to more traffic and sales. SEO comprises of multiple strategies and tactics that have an end goal of increasing your website’s ranking in the search engine results. If performed correctly, SEO can help you increase the credibility and authority of your website.

Broadly, SEO is divided into 4 different categories:

On-Page SEO: On-page SEO or on-site SEO is a practice of optimizing a web page to improve your site’s search engine rankings and get more traffic. In addition to publishing relevant and high-quality content, on-site SEO also involves optimizing images, taglines, HTML tags, and more.

Off-Page SEO: Off-page SEO or off-site SEO is defined as a technique that helps you build your website’s recognition, increase brand awareness, and boost search engine ranking. This technique consists of certain actions that involves building high-quality backlinks, creating business listings, local citations, and more. All these tactics are carried out away from your website.

Technical SEO: Technical SEO is the foundation of your SEO strategy. It refers to the process of ensuring that your website meets all the necessary requirements to get your website ranked on the top of search engine result pages.

Crawling, performance, and indexing are the three basic elements of good technical SEO. It involves many processes like running a crawl error report, checking HTTPS status codes, increasing site speed, auditing preferred domain, improving metadata, auditing redirects, implementing SSL, and more.

Local SEO: Local SEO is the process of optimizing your online presence to attract your local customers to your business. Local SEO is crucial for all, but businesses that operate throughout a certain geographic area need local SEO the most. Local SEO boosts your credibility and helps your business stand out among competitors.

Search Engine Marketing (SEM)

Billions of people search the web daily. Getting offerings in front of them is one of the major challenges that businesses face today. Well, the good news is that search engine marketing can solve all your dilemmas!

What exactly search engine marketing is?

In simple terms, it is a simple technique to market a website on search engines (Google, Bing, Yahoo, etc.) Search Engine Marketing or SEM is a paid marketing approach that helps you promote your offerings, reach more customers, and increase sales. In fact, it is one of the amazingly powerful ways that promote your websites’ visibility, expands your customer base, and generates sales. With so many people turning to the internet to research and shop for products, search engine marketing provides an opportunity to convert your prospects into paying customers.

Content Marketing

Gone are the days when marketing was only limited to billboards, flyers, posters, and banners. Apparently, marketing has grown from traditional techniques to goal-oriented digital approaches.

Content marketing is one of the best digital marketing techniques that help businesses convert prospects into paying customers. Basically, it is a strategic marketing technique that involves planning, creating, scheduling, publishing, and measuring content. It allows you to attract, engage, and retain your customers through creating and sharing quality content in the form of videos, articles, infographics, podcasts, and more.

Wondering whether you should invest into content marketing services or not?

The answer is resounding “YES”!

In today’s digital era, content marketing is essential for every business. It helps them promote brand awareness, boost organic search traffic, improve brand personality, and establish expertise, authority, and trust.

Social Media Marketing (SMM)

Do you know that more than 4.48 billion actively use social media platforms across the world? It’s quite clear that social media platforms have become integral part of everyone’s life. Apart from this, social media platforms help businesses increase awareness, connect with their prospective customers, and boost conversion rates.

Irrespective of their niche, many businesses are already leveraging the power of social media marketing platforms to expand brand exposure, rigorous customer engagement, and boost leads.

Social media marketing is an effective way that can help you accelerate growth of your business. It involves the use of popular social media marketing platforms (Facebook, Twitter, LinkedIn, Instagram, YouTube, and Pinterest) to reach targeted audience, promote your offerings, and increase sales. With consistent efforts, social media marketing can help you transform your business into a brand.

Pay-Per Click (PPC)

Pay-Per Click or PPC is a great digital advertising technique that helps businesses promote their offerings, expand their customer base, and increase sales. In this marketing technique, advertisers run ads on search engines (Google, Yahoo, and Bing etc.) and pay every time someone clicks on them to visit your website or make any other action.

Clearly, PPC offers an incredible opportunity to attract your target audience and generate leads for your business. If you want to get your brand noticed by your potential customers, then you should consider PPC advertising for your business. The best part is that you can set your daily budget limit and track the progress of your ad campaign. PPC advertising helps you reach the right people and foster growth of your business.

Affiliate Marketing

Affiliate marketing is one of the most popular online marketing techniques that businesses use to increase sales quickly. You may be surprised to know that it can be done with little capital as well.

Getting desired results from online marketing is a common challenge that businesses face today. Well, affiliate marketing is an astonishing way to increase your brand’s exposure and boost your website traffic without breaking the bank.

Affiliate marketing is just a simple partnership between a company and a marketer. According to this partnership, the company allows others (affiliates) to market their products and earns a commission on every purchase. Being a performance-based opportunity, affiliate marketing can help you drive a healthy income to your business and open doors for new opportunities to grow your business.

Email Marketing

Email marketing is a highly effective conversion-rich marketing technique that helps you reach to new customers and convert one-time buyer into loyal customer. Honestly, email marketing is the most direct way of marketing your products and increasing sales.

Regardless of the rise of other online marketing techniques, email marketing has its own advantages that help you turn your prospects into customers. However, having the right marketing strategy is crucial to get real outcomes from email marketing. If performed strategically, email marketing can open up new business opportunities andbring in new customers and boost the revenue of your business.

So, what are you waiting for?

If you are not using email marketing, yet then it’s high time to embrace email marketing!

Role of Digital Marketing Strategy To Attain Growth In The Digital Marketplace

Role of Digital Marketing Strategy To Attain Growth In The Digital Marketplace

Digital marketing requires proper planning. Whether you aim to raise brand awareness, gain more customers, improve online reputation, or increase sales, a customized digital marketing strategy is what you need to attain your marketing goals.

Having a goal-oriented digital marketing strategy is important to reap remarkable results in this highly competitive digital landscape.

What Is A Digital Marketing Strategy?

In simple language, a digital marketing strategy is a futuristic plan of action that powers your digital marketing efforts and assists you.  It allows you to focus on your targeted audience, identify their needs, and distinctly outline all the necessary steps to be taken.

A solid digital marketing strategy is the right foundation that helps you maximize your profit and opens doors to new opportunities for business growth. It helps you accomplish your marking goals and steers your business towards success!

Why You Need A Digital Marketing Strategy For Your Business?

In a world where the majority of businesses are competing in the digital space to earn more customers, a conversion-focused digital marketing strategy is essential. However, many businesses don’t preferdigital marketing strategy.. According to a recent report, more than half of the businesses are promoting their products and services without a digital marketing strategy. Without a strategic plan, your marketing efforts are directionless.

Not convinced, yet?

Let’s dive straight into some reasons why every business should consider a digital marketing strategy:

You Get the Right Direction

From goals to strategic efforts, an effective digital marketing strategy has everything that helps you move forward in the right direction. It provides you step by step sequence of all key activities that you need to follow to get desired outcomes from digital marketing.

You Get Better Results

If you are not considering a digital marketing strategy and choose to go with the flow, then you may be targeting the wrong audience. To win the game of digital marketing, you need craft a sales-driven digital marketing strategy for your business! Creating a goal-focused digital marketing strategy can help you attract your prospects, address their pain points, and turn them into your loyal customers.

Allows You to Plan Your Budget Well

The limited budget has always been a serious constraint for business owners and marketers as well. Believe it or not, you can get amazing results within your budget from digital marketing. After all, it is one of the most cost-effective marketing techniques that can help you take your business to another level. However, budget planning is crucial to generate desired results from your digital marketing efforts. Planning your budget wisely can help you drive astonishing results for your business.

A robust digital marketing strategy is crucial to attain the unique goals and objectives of your business. However, you need to understand that things constantly change in digital marketing. Therefore, you can’t rely on a single strategy forever. If you want to keep your business ahead of the competitive curve, then you need to regularly upgrade your digital marketing strategy according to the trends.

Top 5 Digital Marketing Trends For2022: It’s HighTime To Upgrade Your Digital Marketing Strategy

Top 5 Digital Marketing Trends For2022: It’s HighTime To Upgrade Your Digital Marketing Strategy

Trend #1: Short Videos

Video marketing has always been one of the most effective digital marketing techniques that increases awareness, boosts engagement, and drives sales.

Do you know that 84 percent of consumers say that they have been convinced to make a purchase after watching a video?

Let’s face the reality, everyone loves watching videos!

Short, unique, and snackable videos are in trend now and will trend in the future as well. Today people love consuming short videos. Wondering, why?

Well, all the credit goes to TikTok!!

This short video-sharing platform has completely shifted the interest of people from curated photo grids to short video posts. That’s the reason why other social media platforms have joined the bandwagon. Most popular social media platforms like Instagram and YouTube have launched short-video platforms named “Reels” and “YouTube Shorts”. Incorporating short-video content in your social media marketing strategy can help you foster more engagement and grow your business.

Trend #2: Omnichannel Marketing

Omnichannel marketing is a multichannel sales approach that enables you to provide a better shopping experience to your consumers. For businesses in the eCommerce industry, omnichannel marketing is a must to elevate growth.

A recent report says that omnichannel campaigns increase the purchase rate by 287% in comparison to single-channel campaigns. If done strategically, omnichannel marketing helps you establish a solid foothold in the digital marketplace. It enables to achieve more brand awareness, boost website traffic, and drive sales.

Trend #3: AI-Based Conversational marketing

Businesses have always been communicating and interacting with their customer for years. Certainly, conversational marketing is not a brand new concept to engage with your prospects, but the rise of automation has transformed this technique a lot. AI-driven conversational marketing is the new trend that every business should adopt!

Wondering, why?

In this fast-paced digital age of real-time chat, consumers anticipate conversations to happen whenever they want.

Sounds terrifying right?

Don’t panic; it’s not as difficult as you think!

AI-Driven conversational marketing involves automated communication techniques that can help your business interact with your audience in real-time. It is a customer-centric approach that helps in improving customer experience, driving customer engagement, generating leads, and growing revenue.

Trend #4: Personalization

Internet is flooded with content – blogs, videos, websites, podcasts, images, and more! Establishing a strong brand presence in this incredibly competitive digital landscape is an intimidating task. Well, personalization can help you set up a unique brand presence in the digital marketplace. In fact, it’s going to be one of the most important digital marketing trends in 2022.

From content for social media posts to the copy of a landing page, the content you create should be unique, creative, and hyper-targeted to your potential customers, or it will be overlooked. If you want your business to stand out in 2022, then you should focus on creating personalized content.

Trend #5: Privacy Factors – A Big Challenge

Digital advertising is one of the most effective digital marketing techniques that help businesses generate leads and increase sales. Sadly, privacy factors of browsers like Firefox, Chrome, and Safari are going to impact the performance of digital advertising efforts.

Well, this doesn’t the end of targeted advertising. In fact, it’s time to revamp your digital advertising strategies. Avoiding clickbait and maintaining transparency can help you generate good results for your business.

How to Grow Your Business Through Digital Marketing?

How to Grow Your Business Through Digital Marketing?

In this digital era, taking advantage of digital marketing is the key to propel your business to new heights. Right digital marketing efforts can help you increase your customer base and build your brand.

When it comes to getting remarkable outcomes from digital marketing, hiring a professional digital marketing company is the smartest move. Being a trusted and reliable digital marketing company in the United States, Tarika Tech provides a complete range of digital marketing services to stimulate business growth. Contact us to take advantage of the expertise of our digital marketing consultants.

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